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How do you keep your competitive edge in difficult economic times?
Personally, I feel that being “full service” means understanding and maintaining the integrity of the natural nail, and making sure that I have the ability and capabilities to provide any and all types of nail services to any potential client and to my existing clients.
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This is a hot topic for me.
PINCHING, TWEAKING, PRESSING, GRASPING, SQUEEZING, CLAMPING, ALTERING, GRIPPING…
Take a closer look at those words. What images are brought to your mind? Perhaps you’re picturing your least favorite household chore, putting yourself on a strict financial budget (yikes!), or remembering that “pressing” appointment that every woman over 40 is forced to schedule every year.
In any case, those words do not evoke a sense of fun, excitement or comfort. That being said, they are surprisingly NOT uncommon terms in the nail industry. No matter which word you choose to use, in the nail biz, they all mean the same thing – PAIN AND DAMAGE!
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