THANK YOU, LILO: BY JESSIE BURKHARDT

September 28th, 2010

This past July, Lindsey Lohan caused quite a stir when she appeared in court with some questionable nail art on the middle finger of her left hand.  Read the rest of this entry »

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Promoting Permanent Pedicures: By Erin Snyder Dixon

September 14th, 2010

Your clients want what they see you wear. It really is that simple. So, if you want to promote more Illusion Soak-Off Gels pedicures, well, you have to let your clients see those pretty toes. Encourage staff members to wear open toed shoes. Talk up the trend of Illusion color with clients. Give ‘em the benefits. Tell them about what’s in it for them. Read the rest of this entry »

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