Tips for Boosting Your Income
In any type of business, there are two simple ways to improve your bottom line:
1. Increase sales
2. Control Expenses
This isn’t exactly rocket science, but it is also easier said than done. NSI would like to share some quick and easy suggestions for achieving these two goals which will make your business more successful.
INCREASE SALES WITH ADD-ON SERVICES
When you mention increasing sales, most business people will immediately think of adding new customers. While attracting new customers is absolutely essential to your business’s growth, it often requires the most costly and time consuming marketing strategies.
Let’s focus on your existing customers for a minute. Your existing customer base is probably your greatest untapped resource for new business. By suggesting quick and easy add-on services, you can add an extra $5-20 onto your service price, with barely lifting a finger. Not only will you be making more money, you will be adding value to your services that your client will notice and appreciate, further enhancing your creditability. It’s a win-win situation. Here are some great add-on services using NSI products:
Encapsulating Nail Embellishments in Acrylic or Gel
One if the most popular types of nail art for clients and technicians alike is quick and easy encapsulation. NSI has two different types of Nail Embellishments that can be encapsulated in acrylic or gel; Cracked Ice and Flower Power.
You can visit the Nail Lab to watch a step-by-step video using these Nail Embellishments OR you can print a complete demo with photos.
Depending on the intricacy of the design and how many nails are done, you can charge approximately $10-20 or more for this service.
Finishing Add-Ons
As an added benefit to your pink and white clients, NSI has a couple of options for additional income; Perma Gloss and Glaze ‘n Go. These UV-cured sealants offer an unsurpassed shine that will last for two weeks or more. Both products are compatible with either acrylic or gel.
Visit the Nail Lab for step-by-step videos on both products. Technicians can charge up to $5 for Glaze ‘n Go and $5-10 for Perma Gloss.
Indestructible Pedicure with Balance Color Gels
Boost your income while providing a unique and valuable service by offering your pedicure clients a color gel overlay. The benefit for them is that they will have color or a design that is chip proof, smear proof and indestructible. A rigorous game of beach volleyball won’t damage their beautiful toes.
Balance UV Color Gels come in 42 different colors that can be mixed or layered for an unlimited color palette. Visit the Nail Lab to print a step-by-step demonstration with photos on applying Balance Color Gels as permanent polish. You can garner a whopping $20-35 for this extremely beneficial service.
CONTROL EXPENSES
Now that you have started bringing in more money, you have to keep it from going out. NSI has listed some very simple ways to control your expenses that anyone can start doing immediately.
Buy Larger Sizes
Buying larger sizes will drastically reduce your cost per service and increase your profits. For example, Attraction Nail Powder’s cost per service drops over 50% when you purchase the 700 g (24.7 Oz.) size over the 40g (1.42 Oz.) size.
A common misconception is that if you buy larger sizes, you will have a lot of product waste; however high-quality nail products, such as NSI, offer an extended shelf-life so a technician seeing an average of 6-8 clients a day will easily move through the product.
Maximize Product Shelf-Life
Store all NSI products in a cool, dark place. By doing this, you will maintain the integrity of the product to achieve the best results during the entire life of the product.
Properly Price Your Services
Do the math and calculate what each service on your salon menu will cost the salon. Product costs are a given, but don’t forget the value of your time. By knowing this, you can accurately and profitably price your services.
Pay Attention to Special Deals
Believe it or not, manufacturers and suppliers often offer great deals. A salon should always take advantage of these deals and stock up when the prices are low. Many companies run their deals on a regular schedule. NSI has bi-monthly salon specials. Learn the promo schedule of your supplier or manufacturer and you’ll never miss out on a great deal!